The Puma Rider collection is the latest release from the German sportswear company and one of the most striking, both visually and technically. The merging of retro and future designs take centre stage in this new silhouette, based on Puma runners from the 1980s, all channelled into the concept of ‘Futro’.

The runners themselves sit on top of a slim shock absorbing outsole, which give you unparalleled levels of support, whether you’re running around a track or burning tarmac on one – as the STOA boys found out at their recent karting launch event. The Puma Rider Challenge, saw us competing in a hotly contested karting championship for the Rider crown, with all participants feeling the benefits of the latest Puma joints on the track.

Such is the flexibility of the Rider, they can easily cross over from track to street – with our latest STOA shoot showcasing the styling potential in a fitting streetwear look. The Style Rider and Future Rider make a statement whatever you wear and keep you moving forward at speed.

You can pick up both styles from key retailer, Size?