Brand of the Moment: B-Side LDN by Wale has been around since 1995 and he has remained as cool and innovative with his designs since the day he began. The brand caught our eye through bold and iconic designs, using eye-catching colour and script to capture the imagination and stand-out.

B-Side’s tagline holds real grounding with the youth and millennial generation, “Be Your Own Future” with every creative in London striving to create a future that is exciting, dynamic and represents them. We are among that group and B-Side designs for it. The garments themselves are made with high quality materials, from a bold orange hoodie, understated yet well-fitted tracksuit bottoms, to an experimental yet eye-catching rain mac, the whole collection just works.

B-Side is not just another clothing brand or imprint, it is a collection that represents a lifestyle especially in London. One that Wale has carefully constructed, to ensure those wearing the brand will inspire others to live and be their own future. It’s all done for the culture.

C wears the B-Side Ring hoodie in orange and tracksuit bottoms, while J wears “Attention” hoodie and Camo Rain Mac.