Brand of the Moment: Hook LDN, a highly sophisticated and authentically British eyewear brand born out of a highly a creatively influential music environment is the latest brand to partner with us. Even though it may be dark outside, these optics will keep you looking sharp and on trend well into the summer. The build quality and design are way ahead of other eyewear options on the market and the fact that a young British brand are competing with the best of them, is a testament to their growing fan-base.

With key influencers in music and fashion rocking their refined aesthetics and elegant frames, we were thrilled to be asked to create a shoot specifically for them. Check out their latest collection here and keep your eye wear game on point.