Mason Collective: Footasylum x ADIDAS
Last week saw the STOA team travel out of London to Manchester, for a highly anticipated collaboration bringing together three powerhouses in the music and fashion scene, with a key focus on authenticity, vibes and nostalgia.
Hailing from Manchester, local boys The Mason Collective – a three part DJ and production trio with serious clout, joined forces with Footasylum and Adidas – one of the largest streetwear retailers in the country, alongside one of the biggest sneaker brands in the world. Hot off the back of Adidas’ most recent Yung 96 release, this was a party that really saw everyone come together to celebrate exciting design, 90’s rave culture and one wavy Yung 96 sneaker.
The soundtrack came from the Mason boys themselves – founded in 2014, a team of three friends (much like STOA) who have developed one of the most recognized and energetic party sets in the UK underground music scene. With the help of Adidas and Footasylum, we were thrust head first into a “Mvson Party” experience to see for ourselves just how infectious their groove was.
Not only was this an exclusive rave in the heart of Manchester, at a hidden location two levels below ground, but the space also served as a visual canvas for the Yung 96, which equally became the star of the show. A bold sneaker, celebrating the rave era of the 90’s – with it’s striking design and chunky midsole, it was set against a backdrop of neon installations – from a full blown sweet shop complete with shopping baskets and all the sweets you could ever eat, a replica teen bedroom from the 90’s with retro posters on the walls and a Sega Megadrive in the corner, to a ‘Mvson’ inspired telephone box – to sneak out and call your babes after your parents have gone to bed.
At the heart of the event was the music and the Mason collective truly delivered, all night electro-fusion beats kept us rocking and when the lights came up no one wanted to leave. A truly special collaboration, sneaker and launch party, will keep us rocking the Yung 96 long after we stepped off that London bound Virgin Train.
You can cop your own pair of Adidas Yung 96 sneakers directly from Footasylum here.