London based collective and creative agency @stoalondon connected with @neweralondon to bring their vision of winterised sportswear to the culture rich streets of the city.

One of the most cultural capital cities in the world, London has been the biggest source of inspiration for the @stoalondon team, as they continue to collaborate and produce work with a number of creatives across fashion and music industries, all of whom have a unique story to tell.

Iconic environments, diverse stories and striking imagery is at the core of @stoalondon’s work. The concept of a STOA originates from a Greek term for a communal platform where creatives would display their work and wares. We linked with @neweraeurope to bring our own creatives together to showcase the winterised collection which can be discovered here.