To mark the launch of the new PUMA x MTV sneaker and apparel collection, Foot Locker partnered with US rapper Smokepurpp at his gig in 02 Forum Kentish Town on 15th March and asked us to come down to shoot some bits.

The PUMA x MTV collaboration celebrates the intersection of pop culture and sport fashion. It marks the coming together of two industry gamechangers with a special-edition RS-X sneaker that celebrates the extreme reinvention of music culture.

We worked alongside Foot Locker to capture a bunch of content from the pre-show meet & greet  and hanging with Smokepurpp in his dressing room to stage access for his headline performance.

The PUMA x MTV collection is available from Foot Locker and are certainly not for the shy ones amongst us.