It’s the end of August, when summer is seemingly drawing to a close, the days are getting shorter and the 30 degree scorchers we had, are all but a distant memory… but we’re not done yet. The end of August also means Carnival time and with the streets of Notting Hill and Ladbroke Grove cleared, millions of us descended upon West London to party one more time.

Streets were packed with carnival-goers, floats, stalls and sound-systems, the smell of Jerk Chicken filled the air, while Reggae and Soca music filled the streets. Flags from all nations were present, and so were people of all ages, proving that this is one of the most diverse festivals in the whole of Europe, maybe even the world.

We are however, used to rain in this country and lot’s of it.. so while we didn’t let it dampen our spirits, it was no surprise it did dampen our clothing. But a little water couldn’t stop the party and for STOA, our party was on-board the It’sAtHome Float – which traveled the whole route of the carnival. Hosted by Entrepreneur and all-round wavy guy J2K (Owner of Crep Protect) in collaboration with PUMA, Foot Asylum and Island Records, we had a prime spot in the middle of the party – complete with a bar, drinks and food (Hennessy and Ginger Beer is one wavy combination).

The Puma RS-0 Sound was the star of the show, being seen on many of the float’s attendees in new wavy colorways and STOA was no exception with J and C rocking the all white and white/black variations. J and C accompanied the crepes with black Palace tees and blue denim, while rocking SergeDenimes accessories.

It may be over for this year, but before long we will be lining the streets of West London once again. See you next year!