Brand like: Puma’s newest sneaker release is certainly one to take note of. Puma Jamming launching today, is a shoe that boasts technology not seen before in footwear – NRGY beads. These little beads of magic sit freely underfoot and then ‘jam’ together with every step, to give you a super custom fit every time. When the beads collide, not only do you feel tailored cushioning, but energy is returned meaning each footstep is super-charged.

Ever the innovator, Puma has always looked to change the game – both for athletes and sneaker heads. With this concept, they have developed a shoe that not only looks strikingly good in olive green, but offers something different to the other runners currently on the market.

Not forgetting a tailored evoKNIT upper that fits like a sock and striking lacing details, the Jamming runner makes a statement in style and comfort which will no doubt appeal to athletes, those looking for a comfortable fit and those looking to be bold and stand out on the street.

The shoe launches today and will be available in olive green first, with five more colourways to be released in the first part of 2018. Head over to Puma to find out more.